MIS Quarterly · 2020
The Effect of Piracy Website Blocking on Consumer Behavior
Finds that coordinated blocking of multiple piracy sites can meaningfully shift behavior toward legal consumption channels.
Expert Witness Practice Area
Piracy and copyright enforcement disputes turn on how much licensed demand unlicensed access actually displaced. Jonathan Hersh, PhD is an economist whose peer-reviewed research measures exactly this — the effect of website blocking, site shutdowns, and enforcement on legal consumption — published in MIS Quarterly, Communications of the ACM, and the Review of Economic Research on Copyright Issues.
The central empirical claim in most copyright damages disputes is a displacement rate: the share of unlicensed consumption that would have been licensed consumption instead. That number is frequently assumed rather than estimated, and the assumption usually drives the damages figure more than any other input.
Each of those findings is from peer-reviewed work, three of them my own. In litigation this matters in both directions: it supports well-grounded damages claims and it undercuts inflated ones. A displacement assumption that contradicts the published record is not difficult to expose under cross-examination.
Rightsholders, platforms, and defendants. I take the same methodological position regardless of the retaining party, which is the only position that survives adversarial scrutiny.
Published, citable research in this area — the verifiable basis for the analysis above.
MIS Quarterly · 2020
Finds that coordinated blocking of multiple piracy sites can meaningfully shift behavior toward legal consumption channels.
Communications of the ACM · 2025
Argues that judicial website blocking — already used by Canada, the U.K., much of the E.U., Australia, Brazil, India, and South Korea — is the supply-side enforcement tool best suited to reducing online crime, because it requires neither arrests nor server seizures in foreign jurisdictions.
Review of Economic Research on Copyright Issues · 2025
Analyzes substitution between piracy and legal streaming after platform shutdown, with heterogeneous adoption effects by income.
Peer-reviewed publication in the field. My research on the effect of piracy website blocking on consumer behavior appeared in MIS Quarterly, my work on judicial site blocking in Communications of the ACM, and my study of user migration after Brazil's MegafilmesHD shutdown in the Review of Economic Research on Copyright Issues. This is the literature these cases are litigated against.
With a treated group and a control group. You need a population exposed to the change — a block, a shutdown, an enforcement action — and a comparable population that was not, then you estimate the difference in consumption between them over time. Absent that structure, a displacement rate is an assumption, not an estimate.
Yes. Rebuttal work is a substantial part of these engagements, most often testing whether a damages model's displacement assumptions are consistent with the published empirical record and whether its counterfactual is identified at all.
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