Jonathan Hersh, PhD

Expert Witness Practice Area

Piracy, Copyright Enforcement & Damages Expert Witness

Piracy and copyright enforcement disputes turn on how much licensed demand unlicensed access actually displaced. Jonathan Hersh, PhD is an economist whose peer-reviewed research measures exactly this — the effect of website blocking, site shutdowns, and enforcement on legal consumption — published in MIS Quarterly, Communications of the ACM, and the Review of Economic Research on Copyright Issues.

What these cases turn on

  • How much licensed consumption did the unlicensed channel actually displace?
  • Did enforcement change behavior, or did traffic simply migrate to substitute sites?
  • What is the counterfactual level of legal consumption absent the infringing service?
  • Which users converted to paid consumption after enforcement, and which did not?
  • Is the claimed per-unit harm consistent with observed substitution behavior?

Analysis

The central empirical claim in most copyright damages disputes is a displacement rate: the share of unlicensed consumption that would have been licensed consumption instead. That number is frequently assumed rather than estimated, and the assumption usually drives the damages figure more than any other input.

What the published evidence actually shows

  • Blocking a single infringing site generally does little — traffic disperses to substitutes faster than they can be addressed, an effect documented across drug marketplaces, commercial sex advertising, and media piracy.
  • Blocking multiple sites simultaneously does measurably reduce piracy and increase legal consumption; scale is what distinguishes effective enforcement from symbolic enforcement.
  • Even a single-site shutdown can raise legal streaming uptake in some markets, but conversion concentrates among higher-income users while price-constrained users migrate to other unlicensed sources.
  • Notice-and-takedown has measurable effects where it reaches — targeted copyright protection produced a 14% sales increase in one quasi-experimental study — but has little purchase on foreign services.

Each of those findings is from peer-reviewed work, three of them my own. In litigation this matters in both directions: it supports well-grounded damages claims and it undercuts inflated ones. A displacement assumption that contradicts the published record is not difficult to expose under cross-examination.

Who I work with

Rightsholders, platforms, and defendants. I take the same methodological position regardless of the retaining party, which is the only position that survives adversarial scrutiny.

Methods applied

  • Quasi-experimental estimation of displacement using clickstream and consumption panels
  • Difference-in-differences designs with treated and control user populations
  • Analysis of substitution to alternative unlicensed services — the 'hydra effect'
  • Heterogeneity analysis by income, demographics, and prior consumption behavior
  • Assessment of opposing damages models against the published empirical record

Peer-reviewed research grounding this work

Published, citable research in this area — the verifiable basis for the analysis above.

Frequently asked questions

What qualifies you as an expert on piracy damages?

Peer-reviewed publication in the field. My research on the effect of piracy website blocking on consumer behavior appeared in MIS Quarterly, my work on judicial site blocking in Communications of the ACM, and my study of user migration after Brazil's MegafilmesHD shutdown in the Review of Economic Research on Copyright Issues. This is the literature these cases are litigated against.

How is a displacement rate actually estimated?

With a treated group and a control group. You need a population exposed to the change — a block, a shutdown, an enforcement action — and a comparable population that was not, then you estimate the difference in consumption between them over time. Absent that structure, a displacement rate is an assumption, not an estimate.

Do you evaluate opposing experts' damages models?

Yes. Rebuttal work is a substantial part of these engagements, most often testing whether a damages model's displacement assumptions are consistent with the published empirical record and whether its counterfactual is identified at all.

Other practice areas

For expert witness matters or consulting, request a consult (conflicts check available).

Request a Consult